Our Mission

Our Story

millionways began as a research-led effort to understand how people behave when decisions carry real consequences. In its earliest phase, the work focused on studying behavior at depth and at scale. Over a decade of research, the team collaborated with over 50 psychologists and engaged more than 7,000 individuals, collecting and analyzing millions of behavioral data points drawn from text, interviews, and real-world decision contexts.
 

The goal of this work was never to label personalities or predict outcomes in isolation. It was to identify stable behavioral patterns that emerge as situations change, pressure increases, and tradeoffs become unavoidable. Patterns in how people frame decisions, communicate uncertainty, adapt under stress, and maintain or lose consistency over time. This research phase established the foundation for millionways.

The work demonstrated something essential: behavior under pressure follows structure. That structure can be observed, measured, and interpreted in explainable ways. As the research matured, its relevance became increasingly clear beyond academic settings. In finance, leadership, recruiting, and strategy, many of the most consequential decisions are made with incomplete information, long before results appear in traditional data. These are moments where judgment matters as much as analysis.
 

As we began translating this research into an AI model, we named it Thorsten. Thorsten was one of the original co-founders when millionways operated as a nonprofit in Germany. He was a close friend of ours and played a central role in organizing the early research, helping coordinate the participation of thousands of individuals and more than 50 psychologists across years of study. Thorsten passed away unexpectedly shortly before the research was transformed into a production AI system. Naming the model in his honor reflects both the rigor and the humanity behind the work.
 

Today, Thorsten is millionways’ large psychology model, now in its fourth generation. millionways applies the insights from its research foundation through Thorsten to real-world decision making. The focus is practical and selective: helping partners surface behavioral signals that often precede inflection points, execution risk, or strategic change, and bringing greater clarity to decisions where the stakes are highest.

— Martin and Max, founders of millionways